Employer Branding

DOING IT RIGHT

 

Employer branding is about translating real life in your organization into marketing messages, values and strategies that attract the talent you need. At Xtra Mile we learn your story, strategy and goals, get to know your people, and immerse ourselves in the soul of your company. We get so involved in the ins and outs of what you do, that we are best positioned to tell your story to your future talent pool as objectively as possible.

We don’t just ‘tell’ your story, we market it. Because employer branding is all about marketing and brand experience. We help you attract the talent you need, engage new hires, and retain and empower your existing employees. We use our experience and track record to craft the right messages for your target populations. We work closely with you and your management, coaching, guiding, and taking you by the hand where needed.

At Xtra Mile we put our successful marketing methodology at your disposal to market your company’s employer brand. Just like with a successful digital campaign, our process follows very clear steps:

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UNDERSTAND YOUR EMPLOYMENT BENEFITS

Who are your leaders? What is your company’s culture? What are your differentiators in terms of human capital? What are the traits you’re looking for in your people? We ‘learn’ you and your company.

BUILD AN EMPLOYER BRAND FUNNEL

We chart the journey you want your new employee to go through, we select the marketing channels and then create the content for each to reach the right people. When all pieces of the puzzle (funnel, channel, content) are in place, your recruitment efforts become easy.

HELP CANDIDATES UNDERSTAND YOUR STORY

We use our creativity, technology and learning to tell the right candidates what’s great about your company. We make sure they understand your strengths and get their engagement, so that you will ultimately attract the talent you are looking for.

And our work does not end when you grow your talent pool.
We’re still there to continue branding you as an employer internally.