Lifecycle Marketing That Drives Results
In today’s engagement and digital economy, marketing is no longer only about capturing potential business with social-media campaigns or face-to-face meetings, or about investing millions sponsoring an exhibition. It is about going the distance with traditional and digital campaigns, but most importantly, it is about reducing custom acquisition costs (CAC) and maximizing customer lifetime value (CLV) while delivering lasting experiences to end users.
Lifecycle marketing is about being with a prospect, then a buyer and then a customer every step of the way. Each has different needs and each requires different marketing tactics to be acquired and nurtured.