Blog

Email marketing mistakes

30 Apr Avoid small email mistakes that can have expensive consequences

E-mail marketing mistakes seem minor but can significantly impact business performance. Below is a list of the most frequently encountered e-mail marketing mistakes. Most of them are relatively easy to avoid, and the benefits you will gain by taking the necessary steps to do so will...

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Employer Branding

21 Feb Talent mobility and diversity – the not so odd couple

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company both vertically and horizontally. Diversity, by contrast is achieved by a willingness to adopt a broadminded hiring culture....

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Employer Branding

31 Jan The Duet of Employer Branding

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments that don’t usually have much overlap, must come together and work as a team....

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22 May B2C Digital Marketing Tools that B2B Should Adopt

There are as many marketing strategies as there are clients. However, when it comes to digital marketing, some strategies have been split between the 'B2C' and 'B2B' categories. For some reason, B2B businesses seem reluctant to use some of the B2C tactics and marketing tools,...

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Customer Journey

14 Aug Take Your Clients on A New Journey

Everyone loves the idea of a journey. Whether it's a trek across Middle Earth, a road trip throughout the American highway system, or a space flight in a galaxy far, far away, it seems we can't get enough of quests for love, success or saving...

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