Account-Based Marketing

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Account-based marketing is about successfully aligning your marketing and sales efforts. It is about using business intelligence and analytics to validate all the leads you get from your successful campaigns and turn them into loyal customers through focused marketing tactics.

Xtra Mile helps companies create and launch awareness campaigns targeted at clearly defined sets of accounts that can become high-value, long-term customers:

  • Specific sales support for strategic customer engagement
  • Account-based awareness campaigns
  • Sales sequences and supporting marketing materials
  • Population-specific nurturing campaigns (digital and physical)
  • Personalized campaigns
  • Sales kits design and preparation
  • Sales-management scripting