Digital Marcom – Digital or Marcom?

Digital Marcom – Digital or Marcom?

Both, actually. Digital marcom is the natural transition from physical to digital and then again to physical. Marketing communications (or marcom) professionals arRead More
Writing Newsletters That Get Opened

Writing Newsletters That Get Opened

While extremely popular and a must in any marketing strategy, writing newsletters that get opened and read is extremely challenging. You have to come up with fresh idRead More
Programmatic Marketing – What Is It? Who Needs It?

Programmatic Marketing – What Is It? Who Needs It?

Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, Read More

10 essential tips to take your B2B digital to the next level

  1. Build a comprehensive education funnel
  2. Solid digital infrastructure
  3. Differences between B2B and B2C

Outsource Marketing – is it the right option for you?

  1. When will be a good timing for OS?
  2. How should you approach it?
  3. ROI at Outsource marketing

Marketing Automation - Is it right for your business

Marketing automation – is it right for you and your business?

  1. What is inbound marketing automation?
  2. Effective lead scoring and management
  3. What are the best practices?

How to improve your B2B content offering

  1. The 3 important stages of the customer’s journey
  2. The right content to the right stage of the customer’s journey

Creating B2B content with right purpose

Creating B2B content with the right purpose

  1. Creating buyer personas and best writing practices
  2. Choosing the right distribution channels
  3. Leveraging metrics and analytics

The Golden Rules of Effective Landing Pages

  1. Are your landing pages not giving the results?
  2. Do you have writers but none of them seems to nail it?
  3. Are you using the right visuals?

It’s a jungle out there

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