Account-Based Marketing (ABM) is the strategy that enables your company to focus its efforts only on those potential customers (accounts) that really matter. ABM ensures higher Return on Investment (ROI) and that all teams – marketing, sales, customer support – work together towards a common goal – increase sales and improve customer satisfaction.
ABM is in everything you do – inbound marketing, digital marketing, SEO, content targeting, marketing automation, analytics, programmatic marketing and more – all targeted to accounts you want to focus on.
ABM or the 'market of one' is one of Xtra Mile's specializations. As experts in digital marketing for technology companies, it is only natural that we take our field-proven practice a step further to address individual prospects or accounts for our customers.